With this article, we would like to introduce you to the new Fall Winter 2022 collection of our much-loved Indian brand Injiri: an explosion of colours, culture, fabrics and the highest quality.
"The Homeland FW22 celebrates the creative and artistic relationship between the artisans, their homes and the locally available natural resources. Within the diverse landscapes of India- from the desert to the oases, to the coast and sea- artisans have developed skills to meet functional and economic needs.
The crafts made through these skills show creative artistic expressions and aesthetics. Shared from generation to generation, they preserve not only the practical skills but also the shared social values associated with cultural identity.
There are times when life is so unforeseen that we forget what belongs to us. Still, a home is always something where we feel the authenticity and belongingness of something we always adorn. We all felt that sense of belongingness in our house, during the pandemic, residing inside day and night.
At once, we felt that authenticity with every object that a house is built with is somehow and somewhere connected with us. In essence, authenticity means embracing who we are at our core and acting according to our values.
Home has always been a gathering place, shelter, and sanctuary, providing an escape from the busyness and intrusiveness of the world. Much thought about, treasured, and longed for as an anchor of our existence, the home has been the subject of abundant written works and other cultural products.
Why is home so important to us, then? Because for better or worse, by presence or absence, it is a crucial point of reference-in for memory, feeling, and imagination-for inventing the story of ourselves, our life narrative, and for understanding our place in time. But it is also a vital link through which we connect with others and with the world and the universe at large."
Injiri, meaning “real India”, historically stands for “real Madras checkered textiles” which were exported to West Africa back in the 18th century. The brand believes in the beauty of hand-weaving processes, it is about story-telling, the end point is reflective of the journey of many processes. Injiri curates an aesthetic around absolute simplicity and working within the limitations of textile techniques and the focus is on textile development and sustainable usage of materials.
