Founded by longtime friends Claire Lampert and Stacy Daily, B Sides was born out of their passion for collecting vintage denim. The pair soon moved from upcycling vintage styles to developing their own, using a traditional workwear material sourced from family-owned mills in Georgia and North Carolina, prized for its thickness and natural stretch. Don't miss the unique shapes in our edit.

B Sides reworks vintage denim (heavy on Levi's) in New York City, resulting in unique jeans created from the past, yet one step ahead of the present. Recurring themes include patchwork techniques that read as an artistic study in shape and colour rather than a solution to rips and tears.

“We love denim for its sustainability and forever getting better with age. Jeans are effortlessly classic, and unexpectedly sentimental.”

- Founder Claire Lampert and her co-designer Stacy Daily