MEET THE DESIGNER AND FOUNDER OF IRMA'S WORLS LIFESTYLE MAGAZINE AND DISCOVER HER STYLE.
FEBRUARY 29TH, 3.00pm - 7:00pm
BYADUSHKA'S CONCEPT STORE IN ZURICH
Zinnengasse 4, 8001 Zürich
Her grandmother is Jasmin Khezri's great role model: she collected costumes by Chanel and Yves Saint Laurent and awakened a longing for the glittering world of fashion in her little granddaughter at an early age. Now we can finally see Khezri's passion and creativity for ourselves: the graphic designer and journalist is coming to Switzerland for the first time exclusively with her slow fashion brand Jasmin Khezri Collection.
To mark the occasion, the Luxury Sustainable Concept Store ByAdushka cordially invites you to meet the designer in person at our store and raise a glass together. And the cosmopolitan designer certainly has a lot to tell: Jasmin Khezri studied in Paris and Los Angeles and invented the cartoon character Irma in Los Angeles - her graphic alter ego, named after her grandmother. The German was art director of the SZ youth magazine "Jetzt" and the magazine Marie-Claire. In her online magazine Irmas World, one of the best-known fashion and lifestyle sites, Irma guides us through the big, wide world as an elfish trend scout, giving her followers fashion tips and providing them with lively inspiration. She has also lent her pretty face to internationally renowned brands such as Céline, Hermès and Kiehls. She even has her own author profile on welt.de.
We are all the more excited to be able to take you on a whole new journey. The extraordinary collaboration between ByAdushka and the artist takes luxury and sustainable fashion to a new level and offers Swiss customers the opportunity to experience the best of both worlds. Founded in 2021, the Jasmin Khezri label takes us through everyday life in a playful way - with exciting silhouettes and bold colors. Sculptural blouses with voluminous flaps, comfortable yet chic pants, cute knitwear with sophisticated details and dresses with puffed sleeves offer an easy-to-wear wardrobe for women who are in the middle of life. The best thing is that they don't have to pack much on their trips.
Optional extras: cowboy boots from Shiloh Heritage or a caftan hand-woven by artisans in Peru from Wehve. Incidentally, a new addition to our range is the Ukrainian label Litkovska, whose minimalist and urban aesthetic is inspired by the functionality of menswear and combines it with feminine elements. Always worth an investment: the ByAdushka Collection by founder Karin Kämpf herself, which offers timeless basics - regardless of season. Open the windows, let in a breath of fresh air, spring can come!
Discover the collection!
Meet the designer Jasmin Khezri: On Thursday, February 29, 2024 between 3 and 6 pm in the concept store ByAdushka at Zinnengasse 4 in 8001 Zurich. We are looking forward to it!
STEP IN, MEET US AND DISCOVER JASMIN KHEZRI'S STYLE!
